Philomena
ECO-BRAND CONCEPT & LINGERIE COLLECTION - A/W 2018
Concept
A/W 2018 WOMENS ECO-LINGERIE COLLECTION & BRAND CONCEPT
Philomena is the first collection in an Eco-lingerie brand concept called 'Deyanara'. Inspired by my previous lingerie collection also named 'Deyanara' this brand was created with the vision for a sustainable and responsible luxury lingerie brand that would be based in India.
Inspired by my Indian heritage mixed with a modern twist the collection combines softer and organic feminine shapes with stronger more structural forms found in modern architecture.
The collection itself would be made from cork leather and bamboo/ cotton lace, all of which would be produced in India. The components would all be sustainably sourced from factories that use co-friendly production methods.
Concept for the branding materials and pop-up store can be seen below.
C O L L E C T I O N B O A R D S
B R A N D & P O P - U P S T O R E
